Is Your Business Backable?
If your business is backable, then your business plan should convey just that.
This pathbreaking book looks at a business plan from an investor’s perspective. What does your backer need to know? What concerns do you need to address? What opportunities do you need to highlight and justify?
Launched in November 2011 in the U.K., The Financial Times Essential Guide to Writing a Business Plan: How to Win Backing to Start Up or Grow Your Business will help get you the backing you need for your business to succeed!


