Backing YouCo!
Planned for Late 2012!
Thinking of launching a business? Great, but will your business plan convince your backer?
A business plan should sail the Seven Cs and be clear, crisp, concise, coherent, consistent, credible and, above all, convincing. This guide shows you how to do that.
The vast majority of business plans are written for the purpose of convincing a backer – be it an investor, a banker or a board. Yet most plan writers don’t know exactly what their backer is looking for.
Backing YouCo! will examine all the main contents of a plan – market demand, competition, strategy, resources, financials and risk – from the perspective of your backer.
It will help you draw up a plan where the forecasts are coherent, consistent and rooted in research, hence credible. A plan where risk, opportunity and sensitivity are addressed through the kind of leading edge analytical framework your backer will deploy… and be convinced.
Backing YouCo! will be published in the U.S. in late 2012. It will be based very largely around the original work by the same author published by Pearson Education in the U.K. in November 2011 under the title The Financial Times Essential Guide to Writing a Business Plan: How to Win Backing to Start Up or Grow Your Business.
This is available at all major U.K. bookstores and online retailers, priced at £14.99. Or you can order the book via this website here!
